Pablo Picasso is highly accredited amongst art historians as being a true genius. He was an example of how someone can, seemingly without effort, create masterpiece after masterpiece. However, his art-making practices were inextricably linked to the trends of the time. Admittedly he set a couple of those trends, but that wasn't without his own amalgamation of previous artistic practices.

This translates to business, and entrepreneurship specifically, in that when coming up with anything business related, from an actual business idea to a logo to a marketing campaign, you should take a lead out of Picasso's extensive book. You should steal rather than copy. By this I mean taking the best bits of other people's work and making them your own (and hopefully better). In a world where originality is dead this is the best way of improving your chances of success.